Customer orientation as a tool for freight forwarder

Customer orientation, a characteristic of the business freight forwarding services , cargo transportation.
It reflects the place the Client in the system of priorities shipping companies and port infrastructure .

After all, it is hardly for shipping company totaly concentrate service on each customer. These global companies are
working on own system, in accordance with its rules , processing orders , the number of which is difficult to imagine .
So naturally , some nuances may not be communicated to the client in advance (especially if it is not permanent shipments),
and can lead to true additional costs for the Client for every little thing : for the delay in releasing transport
documents till cut-off date and time , demurage and detention charges, for the validity of the proposed tariff for carriage
by sea, for amendment changes in Bill of Lading ( even, for example , the correction of one letter ), payment terms, etc.
There are many such nuances . And clearly act in order not to fall for such additional costs , not always depend on booking
side person. For example , a shipper from China, untimely provided documents for the cargo maritime carrier, due to
weather conditions . Consignee who booked with an order for a certain line voyage date a month ago , receives information
from a line that pospone his load for a week, because the shipper has not provided documents in time (delay of 3 hours).
For the consignee - means Client, it is a failure of delivery, which shall entail losses.

If we add to this another link chain - transport forwarder, then in that case , customer-oriented-forwarder, deprives the
customer care proceedings with the shipping company, and thanks to the constant work with an established line, can apply
specifically to prolong cut-of date for documents as an exception. Without any extra payments to Clients for this solution.
Or, in the shortest possible time, looking for an alternative and makes other booking with another line , canceling failed
, also without additional costs for client . As a result , delivery schedule and Client's budget saved. What is the
purpose for customer-oriented-forwarder and positive economic outcome for his Client.

There are many other features in the organization of maritime container traffic to be aware and to provide the Client.
First of all, it is the current rates of shipping companies. Transport forwarder monitors all lines, evaluates all
quotations , schedules , linear conditions respectively with business needs and his customer's needs , knowing via
what shipping company with less price, less transit time, more free time on the use of container handling equipment
at the moment (as all these dynamic data) - can provide quality service for the Client , keeping him partnerships
and business development for the benefit of all parties : the shipper, consignee, shipping line , forwarder.